USA partners with Ghana to promote healthier behaviours
The United States of America is partnering with Ghana’s Ministry of Health and the Ghana Health Service to encourage all Ghanaians to “Live a Good Life!” In 2016, the Ghana Health Service revived the GoodLife brand, a mass media campaign to promote healthy lifestyle messages through television, radio, posters, and brochures. The United States Agency for International Development (USAID) supported the Ghana Health Service to reach 17.5 million people with messages on reproductive health and family planning; nutrition; malaria prevention; maternal, neonatal, and child health; and water, sanitation, and hygiene. The Ghana Health Service aired 14,900 television and 62,600 radio spots promoting healthy behaviours to improve the health and well-being of Ghanaians. In 2018, the First Lady of Ghana, Mrs. Rebecca Akufo-Addo, officially endorsed the “Slice of Life” campaign, lending her powerful voice to the GoodLife brand. The “Slice of Life” campaign built on t...