Bob ROCO Romeo

As Ghanaians show resilience and determination to make the most of 2021, and as we are about to celebrate yet a quiet independence this year, it’s fair to say that new year celebrations and resolutions across the country were uncharacteristically subdued with many Ghanaians and Africans heeding the president’s advice to if possible, stay or work from home, self-distance and light a candle in remembrance of those who have lost the battle to COVID-19. Despite facing the new year with familiar challenges caused by the pandemic’s second wave, Ghanaians are entering 2021 more prepared and determined than they were in a moment like this last year. However, this time of reflection is also an opportunity to look ahead and plan for new beginnings. Whether your new beginning is to get healthier, spend more time with the family or explore our beautiful country and its many hidden wonders, having the right vehicle can help make these possible. The Tractafric Motors Corporations’ Ford Everest...

  …extraordinarily high-performance off-road pickup models Global auto major Hebei Zhongxing Automobile Company Limited (ZXAuto International) in conjunction with Stallion Motors, the exclusive national partner for ZXAuto pickups in Ghana, a few days ago officially launched the all-new Terralord pickup in their showroom at Obetsebi Lamptey Circle. The digital launch event was attended by all leading motoring-media journalists and few corporate/fleet customers. Stallion Motors Ghana Limited has played a significant role by bringing in cars that suit the market standard and demand, and at the virtual event Stallion Motors took the opportunity to introduce the automobile market to another module with the ZxAuto brand named the Terralord pickup, which comes in three modes: Terralord MT 4WD Luxury, Terralord MT 4WD Super Luxury, and Terralord AT 4WD Supreme. ZXAuto International is proud to associate with Stallion Group which is a household name in Ghana and owns a major part of the ne...

  It was a cool atmosphere at Big-Ada, a town in the Ada East District of Greater Accra Region, and I asked a couple of friends a question; ‘what will make you buy a particular car, is it the brand or performance?’ Some were of the view that the brand matters to them and others--- the performance. Could it also be a sales person who convinced you to make the decision of purchasing a particular car based on performance or you loved the brand. Brands do not only represent the symbol of the company or the car make but to a larger extent define the general life of the car. How the car performs can reflect the taste of life of the brand and status of it. This makes a deep connection between the brand and its performance for the driver. Brand and performance can be more than a factor and in fact it can encompass a myriad of attributes. In this two-way relation both are dependent on each other for various different reasons. In today’s time, customers or drivers are very deeply connected t...