Star Assurance, Total Petroleum Ghana Troxy Club collaboration launched
Star Assurance
Company, a top General Insurer, and Total Ghana launched a collaborative
programme at the Total Filling Station near the Golden Tulip, Accra, a
fortnight ago.
The two brands -
Star Assurance and Total Ghana - are both brands respected in insurance and the
oil industry; and the oil company is expected to offer members of Total Ghana’s
Troxy Club and the public numerous benefits such as free oil and discounts on
some products upon buying a Star Motor policy.
Speaking at the
launch, a Director of Finance-Star Assurance, Emmanuel Baiden, said the Total
Troxy Club is an especially designed Total Card Package for commercial drivers
in Ghana.
According to him, the
Total Card is a simple, safe and smart rechargeable tool for managing fuel
budgets of vehicle users. It is a very convenient, reliable and efficient means
of making payment for odd purchases at over 250 Total Service Stations spread
across Ghana.
However, he
intimated that the initiative will be rolled-out in phases - with the first
phase capturing 25 Total Filling Service Station in Accra. Indeed, Total
Petroleum Ghana Limited launched its Troxy Club in July 2018 as a Loyalty
Reward Scheme to give relief to all commercial drivers including ‘trotro’,
taxis, and motorbikes through saving on fuel and vehicle maintenance cost.
Mrs. Boatemaa
Baffour-Awua said the collaboration between the two firms will help improve insurance-deepening
in the country. “We believe that the coming together of Star Assurance and
Petroleum Ghana in our respective industries will bring far-reaching added
value to our cherished customers and patrons, thereby enriching their lives.
“It is important
to state that this collaboration with Total Petroleum is one of the many
efforts Star Assurance is making in deepening insurance penetration, bringing
insurance closer to the insuring public, and making it more accessible,” she
indicated.
Laurent Gouy,
Sales and Marketing Manager of Total Ghana, observed that since the launch of
Total Troxy in July 2018, thousands of drivers all around the country have
signed-on and membership keeps growing.
He said the
feedback and responses from commercial transport operators have been very
positive. “I would like to take this opportunity to express our appreciation to
all members of the Total Troxy Club, who have contributed in making the club a
huge success.”
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