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Redesigned Nissan logo signals a fresh horizon

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How the badge’s physical identity was adapted for the digital world We are more connected than ever before. People are growing up with the access to knowledge and the potential for interaction that the internet offers. Our lives are as much digital as they are physical. Hence strong brands need to have effective touchpoints in both realms. For the past 20 years, Nissan’s outgoing logo has been a beacon on its vehicles and so much more. It has served as an identity, a business card, a handshake and the first greeting between customers and the driving excitement that Nissan vehicles provide. For decades more, Nissan’s logo has stayed true to a belief held by its founder Yoshisuke Aikawa, “Shisei tenjitsu o tsuranuku,” which he interpreted to mean, “If you have a strong belief, it penetrates even the sun.” While keeping this essence alive, Nissan’s new “calling card” reflects the significant changes in society over the last two decades. It is a reimagination of the iconic Nissan bra...
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Tractafric Motors: Ford Ranger takes top honours

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The Ford Ranger has received the highest award for quality in the midsize pickup segment in the US; according to the 2020 JD Power Initial Quality Study (IQS) report. The Initial Quality Study, now in its 34th year, is based on responses from 87,282 purchasers and lessees of new 2020 model year vehicles in the US who were surveyed after 90 days of ownership. The study took place from February through to May 2020. The JD Power Initial Quality Study (IQS) takes an updated look at the problems owners are having with their new vehicles, including those related to new technologies. The study, redesigned this year, measures components that fail and features that are difficult to use, hard to understand or don’t work the way owners want. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality. “The Initial Quality Study is the industry benchmark for new-vehicle quality and, year after year, automakers app...
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Ghana Re pays dividends to sole shareholder

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