Tractafric Motors expands its Ford partnership with New Showroom and Service Solutions

  •  Ghana is a key market for both Ford and Tractafric Motors in West Africa
  •  Tractafric Motors already operates Ford dealerships in Cameroon, Democratic Republic of Congo, and the Ivory Coast
  • Expansion of strategic partnership will support growth in market and continue to drive focus on providing the best products, services, and experience to customers

Ford is pleased to announce Tractafric Motors Ghana Limited as its new distributor partner, and official importer-dealer, in Ghana.

Tractafric Motors and Ford have partnered together for almost a decade. Both companies began working together in 2010, establishing an entirely new business in Ivory Coast, before expanding to Cameroon, and then the Democratic Republic of Congo. With the expansion of the partnership in Ghana, Ford’s trusted presence in sub-Saharan Africa via Tractafric Motors will encompass four countries.

“We’re delighted that Tractafric Motors has been recognised as our official distributor in Ghana. This is an incredibly important market for Ford in Africa and together with Tractafric Motors, we want to continue to grow the business.” says Achraf El Boustani, managing director, Ford North Africa and Sub-Saharan Africa. “We are both focused on delivering excellent products, services and an outstanding customer experience and today marks an important milestone in our ongoing work across the sub-Saharan Africa region.”

Mathieu Castre, managing director of Tractafric Motors Ghana, added: “We are proud to be entrusted by Ford Motor Company to become its new distributor in Ghana, and we look forward to surmounting this challenge; to do so is part of Tractafric Motors’ DNA. The future success of this partnership will inevitably be realised thanks to the strong commitment of our Ghanaian team.”

Ford and Tractafric Motors will design a complete set of offers to meet Ghanaian customers’ needs, based on the highest standards of customer experience, including:

-       A range of vehicles from everyday SUVs to the F-150 Raptor pickup truck
-       A full range of services, including maintenance, repair and overhaul

In the interim, during the installation of Tractafric Motors operations, for any matter of service or warranty, the Ford Ghana Team will be happy to assist customers and answer all questions emailed to SSACRC@ford.com, or on the hotline number: +233 (0) 547 470 805.

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